Client
Kelloggs

Info

This year I entered into Cannes Young lions print category with the task of convincing people to start mixing their cereals.

When we came to the insight that the maximum combinations possible with sixs part was a million, it unlocked a world of endless combinations.

From there on in, it was all about finding the most arresting way of conveying our thought.

Where we ended was a place that not only felt on brand, but part of a bigger platform.