Client
Gala Bingo

Info

"Fryday" was a conceptual launchpad idea for Gala Bingo's 2023 campaign, set against the quintessentially British backdrop of a fish and chip shop.

The idea celebrated community heroes by transforming these beloved local spots into vibrant venues for live bingo games.

By intertwining the charm of the nation's favourite comfort food with the thrill of bingo, the idea redefined Fridays—turning them into a weekly ritual.

The whole idea of this campaign was to weave bingo into the friday fabric.

The idea was to run weekly as a series across socials.