Kopparberg - Ice Bucket Hat

Client
Kopparberg

Info

For Kopparberg’s 2023 Summer campaign, I brought the iconic Ice Bucket Hat to life across film, social, OOH and editorial.

The campaign went on to win a Gold Shark for the promotion.

The campaign extended across an array of channels, including a hypebeast partnership with Barry Can’t Swim.

It was the 90s, Kopparberg’s inaugural era on British shores, which inspired our film.

The spot took a step back in time to put our innovation out into the world.

A first that lasts.